A woman browsing cars on her phone on the sofa in the evening

Product · AI advisor

It asks first. Then it sells from stock.

The DealerBrain advisor works like an experienced salesperson. It finds out how the buyer lives and drives, searches your real inventory, recommends one or two cars with evidence, and closes with a clear next step.

Wellhof AutomobileOnline, replies instantly

Hello, I am the Wellhof Automobile advisor. I can search our stock in Linz, Wels and Steyr, compare models and book a test drive.

Demo with a fictional dealer, people, brands and vehicles.

01Needs analysis

Questions a good salesperson would ask

The advisor asks before it recommends, and it never asks the same thing twice.

01.01Structured needs analysis: A short, natural interview before any car is suggested.
01.02Usage profile: City, country roads or motorway, yearly mileage, daily distance.
01.03Parking and charging: Checks whether an electric car or plug-in hybrid really makes sense.
01.04Family: Number and age of children, how many child seats must fit.
01.05Luggage and lifestyle: Holiday home, dog, sports gear, caravan and other real situations.
01.06Budget and financing: Price range and financing intent, so offers stay realistic.
01.07Powertrain advice: Petrol, diesel, hybrid or electric, explained for this buyer.
01.08Used or new: A recommendation that fits the situation, not the margin.

02Inventory search

Used and ready-to-go stock, searched before every answer

Only real, available cars are offered. Nothing is invented, and no interested buyer hits a dead end.

02.01Structured filters: Brand, model, price, body type, fuel, gearbox and site.
02.02Semantic ranking: Understands free text such as “a sporty family car”.
02.03Model name recognition: Handles typos, accents and short forms such as VK.
02.04No false “no results”: Searches broadly, then narrows, so nobody is turned away.
02.05Similar cars as alternatives: If the requested model is not in stock, comparable cars with reasons.
02.06Full details in the chat: Key facts, specifications, equipment and gallery, plus service book, inspection and history for used cars.
02.07Pick a car from a card: The visitor points at a card and says “this one”.
02.08Availability and price: Clear availability, local currency, sale and base price.
02.09Business buyers: Stock with reclaimable VAT kept separate for company customers.
02.10Electric and hybrid data: Battery, WLTP range and charging connector.

03New models

New cars, advised in conversation

The advisor reads price lists, brochures and spec sheets for every model you sell, and answers in the buyer’s own words.

03.01Model knowledge: Price lists, brochures and spec sheets for every model line and model year.
03.02Questions in plain words: “Which trim has heated rear seats and tows two tonnes?” gets a straight answer.
03.03Trims compared with reasons: Engines, packages and prices side by side, with a clear recommendation.
03.04Offer request: The chosen version becomes an offer request for the right site and salesperson.
03.05Stock first where it helps: Points to ready-to-go cars close to what the buyer asked for.
03.06Campaign priorities: Current campaign models and stock are highlighted.

04Every powertrain

Ready for electric, hydrogen and what comes next

The advisor explains each powertrain against how the buyer actually drives.

04.01Petrol and diesel: Consumption, towing and long-distance comfort.
04.02Hybrid and plug-in hybrid: Electric range for the commute, fuel for longer trips.
04.03Battery-electric: Range, home and fast charging, winter range, incentives.
04.04Battery health: Certified state of health for used electric cars.
04.05Hydrogen fuel cell: Refuelling time and station coverage on the buyer’s routes.
04.06New models as they launch: Spec sheets and price lists added as brands release them.

05Placement

Place it where buyers decide

The same advisor runs as a floating widget, a full-page advisor or an inline block. Each website gets its own branding, greeting and features.

Embed code

<script src="https://cdn.dealerbrain.io/widget.js"
        data-site="wellhof-linz" async></script>

Demo with a fictional dealer, people, brands and vehicles.

06Articles and videos

Evidence attached to the exact car

Tests, articles, brochures and videos are matched automatically to the right model, generation and year.

06.01Expert tests as evidence: Recommendations cite real sources, not sales talk.
06.02Video in the chat: The matching video plays in a window, without leaving the site.
06.03Transcripts and summaries: Video content becomes searchable and quotable.
06.04Automatic matching: Articles and videos are linked to stock cars and suggested in context.
06.05Strict relevance: Content about other models or generations is never attached.
06.06Brand news kept apart: General brand news does not appear under a specific model.
06.07Shorts filtered: Only substantial videos are shown to buyers.
06.08Brochures and price lists: Official material feeds into the answers.
06.09Customer reviews: Reviews and references shown next to recommendations.

07Multi-brand rules

Your brand policy, enforced in every answer

Dealer groups sell several brands under different agreements. The advisor knows the difference.

07.01Brand policy: New cars are offered only from brands the group represents.
07.02Safe default: When unsure, the advisor makes no claim about which brands are sold.
07.03Other brands: Requests for new cars of other makes go to fleet or sourcing.
07.04Used cars of any make: Used stock of non-represented brands can still be offered.
07.05Model guidance: Steers towards lifestyle, sport, city or commercial models as intended.
07.06Commercial and private: Business and private needs are kept apart.
07.07Clean brand names: Consistent display despite inconsistent listing data.
07.08Tone per brand: Brand sites match each manufacturer’s style of communication.

08Sales voice

Sounds like your dealership, not like a chatbot

Polite, factual and focused. The persona and rulebook are yours to edit.

08.01Focused recommendations: One or two cars at a time, followed by a closing question.
08.02No negative exclusion: Cars it does not recommend are not mentioned or criticised.
08.03Promise discipline: Never promises anything the data does not support.
08.04Configurable persona: Language, form of address, style and forbidden phrases, set centrally.
08.05Business rulebook: Behaviour is a business decision you can edit, not left to chance.
08.06Returning visitors: Greets by name and does not ask for details again.

09Visitor experience

Fast, clear and built for the phone

Most car buyers start on a phone. The chat is designed for it.

09.01Streaming answers: The reply appears word by word, with no empty waiting.
09.02Visible progress: “Searching stock”, “Fetching data”: visitors see the work.
09.03Structured cards: Vehicle, article and video cards under the answer.
09.04Suggested questions: One click starts a conversation.
09.05History kept: The conversation continues after a reload or a later visit.
09.06Light and dark: Matches the host site and remembers the choice.
09.07Files and photos: Visitors can send documents and pictures.
09.08AI disclosure: Legal footer, privacy notice and transparent AI use.

10Under the hood

Agentic, grounded and replaceable

The advisor uses tools to search and act, answers only from your data, and does not depend on one AI vendor.

10.01Tool use: Searches stock, retrieves data and starts actions on its own.
10.02Grounded answers: Knowledge-base answers backed by real, citable sources.
10.03Hallucination protection: Only recommends data the system has returned.
10.04Context in every answer: Location, earlier details and viewed pages are taken into account.
10.05Memory and audit: The thread is kept and the full transcript is auditable.
10.06Model independence: The AI model can be swapped when a better one appears.
10.07Fault tolerance: The service stays usable if a model is unavailable.

Next step

See it answer for your own dealer group.

We walk you through DealerBrain with scenarios built around your brands, your sites and the kind of stock you carry. Thirty minutes, no slides.

Book a demo Write to us

A saleswoman advising a couple next to an electric SUV in a glass-fronted showroom at dusk